What is Salesforce Health Cloud?
While Salesforce can be implemented in any industry, Salesforce Health Cloud offers an easy, customizable solution to help healthcare companies deliver a superior patient experience. When asked, many people say Salesforce is solely a CRM—designed to help salespeople sell products, tools, or services. However, the reality is that Salesforce is a system that consists of many components called “Clouds” that sit on top of the platform, providing baseline functionality and capabilities for certain business activities and processes. The Health Cloud provides a host of tailored components designed to align and support intricacies and use cases of the Healthcare Industry.
Getting the Full Picture
The reality is, there are many legacy systems utilized in the Healthcare industry, such as clinical, revenue cycle management, or incident tracking, that don’t always talk well with one another. While Health Cloud can replace many of these systems, it can also be used primarily as an engagement layer to link the data and processes of multiple systems into a centralized interface.
Historically, Salesforce has been built to capture a holistic view of a company’s client base by supporting the sales, marketing, and services teams on one platform. To that same effect, Health Cloud aims to provide that same holistic view by aggregating data from multiple external systems. This allows medical professionals to easily consume data from EMRs, Medical Devices, wearables providing easy access to the most critical patient information, including current conditions and medications, appointment history, and communication preferences.
Managing Patient Hand-offs
Understanding customer segmentation and building account plans is commonplace with marketing and sales professionals using Salesforce’s core CRM products. Health Cloud has smartly adapted similar reporting and task management for the healthcare industry. Quickly manage patient populations by sending a private message to all patients with high blood pressure to schedule regular check-ins, or set reminders for critical tasks related to individual patient care plans.
Also, the relational database allows medical professionals to map personal and professional caregiver networks for each patient, providing a simple coordinated approach to holistic care.
71% of millennials expect to use mobile apps to manage their healthcare, yet most healthcare systems aren’t equipped to provide this option. Salesforce Health Cloud provides a mobile platform to send secure messages to patients’ mobile devices, meeting their expectations for convenient communication, encouraging deeper engagement and accountability, and developing stronger relationships and loyalty. This helps provide a full-care solution, helping patients chart progress against care plans or health goals, easily communicate with physicians, and get quick answers from specialists across the provider network.